Asahi slotted perfectly into our asian inflected dystopian world of Blade Runner. This was a sleek and effective brand activation that provided numerous benefits. 

• Activation budget allowed us to build a train carriage in our main space 
• This train carriage acted as the hero bar for Asahi Bar 
• It integrated with our weather installation and dystopian indoor rain 
• The bar hosted scenes and a futuristic techno playlist 
• Area acted as a conduit into a junk yard where Replicant photos
• From around the Asahi bar rose the Scavenger audience movement 
• This Scavenger movement powered the hero sequence 
• The show's finale played out around Asahi bar 
• Key character Batty was witnessed standing on the train roof during the show's hero sequence