Jack Daniels Brand Activation at Secret Cinema's Stranger Things experience

Jack Daniels - Stranger Things

This was a brilliant partnership - Jack Daniel's collaborated so effectively to help me create one of the most fun fictional nightclubs in the history of making fictional nightclubs. 

  • I designed the club space in character of the Hideaway Bar from Season #1
  • Hosted by Jackson, an improv comedian and professional dancer
  • The club was a narrative hub with integrated audience storyline clues in the set design
  • It became a place of rivalrous inter-audience dance off contests
  • Jackson led numerous iconic 80s dance routines such as Cameo's 'Candy
  • I ensured there was interactive set design that drove huge audience footfall 
  • Bespoke cocktails were commissioned that related to audience journeys and background
  • I paid homage to Joyce's Christmas lights with a code break game for the audience's delight.One of two show climax sequences started in The Hideaway making it a must-see destination in our 4 hour immersive experience.