Location: London Canning Town
Year: 2017
Audience: 74,000

In a forgotten corner of Canning Town, an abandoned carpet factory blossomed into the vibrant realm of artistic freedom known as Moulin Rouge! It may have been the pioneer of immersive musicals, but it undeniably stole hearts with an impressive Net Promoter Score of 87. As the Creative Producer alongside founder Fabien Riggall, I orchestrated every detail of the creative production and asset management: from crafting bespoke audience backing tracks and curating playlists, to booking DJs and creating immersive narrative elements like currency and newspapers. I also spearheaded the VIP experience, directed a versatile house band, and crafted extensive pre-event marketing materials. And that's just scratching the surface of our creative journey.

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