Media layers play such a significant role in Baz Luhrmann's seminal film 'Romeo+Juliet' that right from the off I knew I needed a media partner to help stitch this world together. Sky Arts helped in multifaceted ways. 

• I designed a fictional event "The Truce of Two Houses" acting as our narrative vehicle
• A dedicated media character, made possible by Sky investment roved the site 
• They reported widely on the family truce including giving VIPs extra focus
• I created a Verona beach TV or VBTV channel as a mirror to Sky
• Various screens around the site delivered notable story beats in the build
• Entrance screen surfaces relaying adverts and in world story telling
• VIP experience featured audience participating in live TV interviews to build hype
• Sky News powered the cinema screen waking up as our 'Brawl #2' gets out of control 
• Sky news report breaks news: 'Fair Verona burns!' 
• I ensured that this linked to as tightly to the opening film scene show 'Brawl #3 to create a seamless blend between our prequel story and the much loved film