Stoli Vodka brand activation at Secret Cinema's Stranger Things

Stoli Vodka - Stranger Things

Stoli vodka found their way into the hearts of a new generation thanks to Stranger Things. Inside my immersive show I continued the link between Murray Bauman's character and all the Russian interference in Hawkins. This brand partnership activated in two key sites in the show and allowed me to recreate a much loved scene AND make a secret bar.

  • Stoli Vodka Bar designed and activated in Starcourt Mall
  • This acted as a front for Russian military operations inside the Netflix TV story
  • I commissioned bespoke cocktails which tied into the narrative of the show
  • Dedicated actor playing Murray Bauman brought Stoli into the heart of his performance 
  • I designed Bauman's secret bunker which became an invite-only bar playing out scenes 
  • This bar acted as a the nexus of the investigations into Hawkins town scandal
  • Stoli's famous shot scene played out as Bauman and Hopper form a partnership with a toast of vodka