In 2018, I collaborated with Tesla when their cars were still a rare sight, offering a creative workaround when we clearly could not afford flying Spinner cars from the film!. Through a multi-faceted approach, I seamlessly integrated Tesla cars into the core of our show, ensuring the partnership thrived. The partnership strategy I deployed included: 

• Briefing the set designer to blend various cars into our world build
• In-narrative decal designs brought the cars into character
• Designed a VIP competition to win a ride to the show in a Tesla (see the video below)
• I created in car "breaking news" that teed up the show narratives
  
• This in car news gave the VIPs an exclusive piece of narrative content to bring into the world
• Our cast performed stunts on and around the Teslas
• Performance moments occurred on and around the vehicles during the film 
• Secret Cinema's iconic "mirror moments" saw film scenes recreated inside our set that syncronised with film beats