Matthew J Bennett - Senior Creative Director A Groundbreaking Experience Designer
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Brand Activation

Brand Activation

Throughout my career, I've been the driving force behind impactful brand activations. From my time at Clash Magazine, where I spearheaded project delivery for brands like Levi's, Ben Sherman, and Right Guard, to my work at Secret Cinema delivering the deals struck by Katie Davidson and Alex Ward, seamlessly integrating brands into immersive narratives, I've consistently delivered exceptional results and thrilled brand clients. 

Here's a glimpse of the brands I've activated in collaboration with commercial teams, using narrative design, audience journey design and creative production to unite brand, platform, artist and audience seamlessly.

  • Matthew J Bennett - Senior Creative Director - OLED x LG - Guardians of the Galaxy

    OLED x LG - Guardians of the Galaxy

    Brand Activation
  • Matthew J Bennett - Senior Creative Director - Tesla - Blade Runner

    Tesla - Blade Runner

    Brand Activation
  • Matthew J Bennett - Senior Creative Director - Jonnie Walker - Blade Runner

    Jonnie Walker - Blade Runner

    Brand Activation
  • Matthew J Bennett - Senior Creative Director - Asahi - Blade Runner

    Asahi - Blade Runner

    Brand Activation
  • Matthew J Bennett - Senior Creative Director - Jack Daniels - Stranger Things

    Jack Daniels - Stranger Things

    Brand Activation
  • Matthew J Bennett - Senior Creative Director - Coca-Cola - Stranger Things

    Coca-Cola - Stranger Things

    Brand Activation
  • Matthew J Bennett - Senior Creative Director - Stoli Vodka - Stranger Things

    Stoli Vodka - Stranger Things

    Brand Activation
  • Matthew J Bennett - Senior Creative Director - Coach - Stranger Things

    Coach - Stranger Things

    Brand Activation
  • Secret Cinema & Häagan-Dazs presents Secret Sofa

    Brand Activation
  • Matthew J Bennett - Senior Creative Director - Sky Arts - Baz Luhrmann's Romeo+Juliet

    Sky Arts - Baz Luhrmann's Romeo+Juliet

    Brand Activation
  • Matthew J Bennett - Senior Creative Director - Camden Hells - Romeo+Juliet

    Camden Hells - Romeo+Juliet

    Brand Activation

Matthew J Bennett - Senior Creative Director

With an exceptional creative prowess that consistently captivates studio executives, I feel confident when winning high-stakes pitches and securing coveted rights. Successively I am adept at spearheading the creative direction of multi-million-pound productions inspired by iconic narratives from industry giants like Disney, Netflix, Warner Bros, and Universal.


I have extensive experience in activating powerful brands in the heart of a narrative world. At Secret Cinema I led a creative team of up to eleven multi-disciplined creatives at our peak capacity. With nine years experience designing immersive experiences and playing with audiences inside much loved stories - I am ready for my next challenging project.

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